Sales Performance Dashboard

Online Retail Dataset  ·  Dec 2010 – Dec 2011  ·  UK-based e-commerce  ·  397,884 transactions

Total Revenue
$9.75M
Full year
Total Orders
25,900
Unique invoices
Top Market
UK
75% of all revenue
Peak Month
Nov 2011
$1.16M revenue
Revenue Analysis
Monthly Revenue Trend
Strong Q4 surge — revenue nearly doubled from Sept to Nov 2011
Monthly revenue from Dec 2010 to Dec 2011.
Revenue by Country
UK dominates — strong international expansion opportunity
UK leads with 75% of revenue.
Product Performance
Top 10 Products by Revenue
Paper Craft Little Birdie leads at $168K — nearly 3x the next closest product
Paper Craft Little Birdie is the top revenue product at $168K.
Business Insights & Recommendations
Growth Opportunity

Expand internationally

The UK generates 75% of all revenue, but the data reveals untapped demand in key European markets that have received zero targeted marketing:

A dedicated EU marketing budget of even $50K could realistically generate $500K–$800K in new annual revenue based on existing conversion rates.

Potential uplift: +$500K–800K/yr
Hero Product Strategy

Double down on top SKUs

The top 3 products alone account for a disproportionate share of revenue. This concentration is both an opportunity and a risk:

Create product bundles combining top SKUs to increase average order value by an estimated 15–25%. Introduce a loyalty tier for repeat buyers of these products.

Bundle AOV uplift: +15–25%
Risk & Seasonality

Fix the December cliff

Revenue crashed 55% in December 2011 — from $1.16M in November down to $518K. This is a predictable and fixable pattern:

February 2011 was also the lowest month at $447K. A Valentine's Day campaign targeting the home decor gifting category could recover $100K+ in Q1 revenue.

Dec drop: -55% needs fixing